Led product design for Cross Connect's AI-powered faith app, creating conversational experiences with "Pete", a Gen AI guide that makes Scripture accessible, journaling effortless, and spiritual growth deeply personal for thousands of users globally.
Transformed MyGP Watch’s streaming and subscription experience, aggregating multiple OTT platforms into a single journey that helped millions of users discover content faster and complete purchases with less friction.
Redesigned Sofol’s agent platform to connect fragmented service flows, introducing clearer journeys and a data-driven credit dashboard that reduced churn and improved operational efficiency.
Owned end-to-end product design for Folon, a farmer-first financing app, translating field research and low-literacy insights into simple, trustworthy experiences that made formal credit usable for rural communities.
Led the redesign of Heavytask’s marketing website, simplifying structure and messaging to better communicate value, improve lead flow, and support internal design operations.
Owned product design for Algorizin’s edtech app, applying research and gamification principles to create engaging learning experiences that significantly increased active usage and long-term retention.
Redesigned Algorizin’s corporate website in Webflow, creating a clearer onboarding path that improved activation and helped align product, marketing, and sales efforts.
Designed iCore’s platform experience by translating dense, multi-step business processes into intuitive flows that supported faster decision-making and everyday operational tasks.
