I’m passionate about turning complex problems into clear, usable experiences. I’ve worked across AI, fintech, telecom, e-commerce, ed-tech and consumer products, designing for both early-stage teams and millions of users. My approach is grounded in research, clarity, and making sure what we build actually works in the real world.
I solve problems through design, combining strategic thinking, user research, and visual craft to build products people love and businesses trust. But getting here wasn't linear.
As a kid, I was obsessed with solving complex problems. Give me a tricky math equation or physics problem, and I'd lose hours figuring it out. There was something deeply satisfying about breaking down complexity into solvable parts.
As a teenager, I discovered I loved making people feel things. I'd organize events and obsess over every detail, the flow, the timing, the moments that would stick with people. I learned that experience design isn't just about what happens, but how it makes people feel.
I picked up a camera and learned to tell stories through my lens. Photography taught me to see stories in single frames, to capture emotions, to communicate without words. Every shot was a choice about what story to tell.
For years, these felt like separate interests. Math. Events. Photography. Until I discovered product design, where all three come together
Product design is where problem-solving meets human experience meets storytelling. It was my ikigai—the intersection of what I love, what I'm good at, and what the world needs.
But here's what I learned early: beautiful interfaces mean nothing if the product thinking behind them is weak. And great ideas die when no one translates them into experiences people can actually use.
So I learned to do both.
Today, I don't just design screens, I help shape what should be built, why it matters, and how it grows. I work closely with founders, engineers, and business teams, bridging the gap between vision and execution, between pixels and business impact.
From designing screens to driving outcomes
